The Timeless Beauty of Davao’s Heritage on Full Display at the Kadayawan Festival.
A feast for the senses – the 39th Kadayawan Festival promises to be a tourist and content creator’s
dream as they experience the rich local culture firsthand during the “King of Festivals” in Davao City,
powered by PLDT Home.
From August 7 to 18, the Kadayawan Festival gives local and international visitors the chance to
experience the beautiful colors, sounds, and tastes of the region. Kadayawan Festival features the 11
tribes or indigenous people of Davao, namely Bagobo-Tagabawa, Sama, Ata, Tausug, Bagobo, Iranun,
Kagan, Maranao, Matigsalug, Obu Manuvu, and Maguindanaon. It is the modern, urban adaptation of
their celebration for a bountiful harvest.
PLDT Home, a proud partner of this year’s Kadayawan Festival, is hosting several exciting events in the
city, including the much-anticipated Hiyas ng Kadayawan pageant.
On August 16, PLDT Home awards the title “Hiyas ng PLDT” to Jane Rose Miones representing the
Bagobo-Plata tribe at the Hiyas ng Kadayawan, a unique beauty pageant in search of the modern
Davaoeña who embodies the qualities of a perfect role model. Young and accomplished women
representing the 11 communities of Davao compete for the title while showcasing their own tribe. The
talent contest, for instance, includes performing arts such as singkil, a colorful ethnic dance
originating from the Maranao people.
On August 17, Miss Universe Philippines 2024, Chelsea Manalo joins for a media luncheon to spotlight
PLDT Home's exciting Kadayawan Festival initiatives. Manalo will unveil the Kadayawan Festival Sale
which offers a P3,600 discount on Fiber Unli All Plan 1399 installations for the whole month of August.
Following the media luncheon, the beauty queen will visit the PLDT Smart Ponciano Store at 2PM and
the NCCC Mall Victoria Plaza Booth at 3PM before concluding her day at the PLDT Home main booth in
Ramon Magsaysay Park. To increase accessibility to customers, PLDT Home will also mount booths in
strategic locations throughout the Kadayawan Festival.
Fiber Unli All Plan 1399 now delivers double the speed which boasts 100 Mbps (from 50 Mbps) for
faster streaming and video editing. It also comes with an enhanced Unli Fam Call, a feature that lets
the whole family enjoy free calls and texts from mobile to mobile, unlimited calls from mobile to
landline, landline to landline, and landline to mobile, and a landline unit. To enjoy this feature,
customers can nominate five (5) Smart or TNT numbers as part of the Unli Fam Call. Fiber Unli All Plan
1399 also gives subscribers access to Cignal TV’s 58 SD and 14 HD channels for crystal clear viewing of
their favorite movies and series. They can also stay connected with family and friends without
worrying about voice call bills.
Kadayawan: A Cultural Experience
Anticipating around 250,000 tourists to attend the festival this year, Kadayawan Festival is a vibrant
celebration of Davao's rich cultural heritage. Street dancers adorned in colorful, intricately woven
attire like T'nalak and Inaul enliven the streets with their rhythmic movements during the Indak-Indak
sa Kadalan or street dancing competition as the culmination of Davaoeños’ thanksgiving for a
bountiful harvest and a celebration of vibrant local culture. The iconic malong complements the
festive atmosphere.
Davao's culinary scene is equally captivating. It offers a diverse array of flavors influenced by
indigenous, Malay, and Spanish cultures. From the polarizing durian to the beloved pomelo, the region
boasts an abundance of fresh produce. Seafood enthusiasts will delight in grilled delicacies like
inihaw na panga, while adventurous palates can explore exotic options such as crocodile sisig. Coffee
connoisseurs can also savor the distinct taste of Mount Apo-grown beans.
Experience the magic of Kadayawan with PLDT Home's Fiber Unli All Plan 1399. Capture every moment
and share your unforgettable journey with the world through stunning photos and videos.
